Likewise, Facebook will need several posts, while LinkedIn can be as little as once per week. Instagram isn’t necessary to publish more than once per day, but Twitter should be multiple times every day. However, the main platforms continue to stay at the top year after year so stick with those.Įach platform has different optimized publishing schedules. There are so many social media platforms these days it’s impossible to be on all of them. Create a Posting Schedule for Each Platform Regardless of how you establish your theme, you need to create one, so you know what to publish each day and you aren’t left staring at a blank screen.
GOING FROM EXCEL SPREADSHEET TO SOCIAL MEDIA SCHEDULER HOW TO
You can also theme each week, such as week one is how to build your brand, and week two is all about lead generation. For example, every Monday you talk about marketing, and every Tuesday you talk about strategy, etc. You can create your themes by day, week, or month. So, your social media posts, your emails, and your blog posts.
We suggest that you create one umbrella theme that all your content will follow throughout that time. Instead, sit down once a year and plan out your themes for your content. Don’t sit down each day and wonder what you’re going to post about that day. To do this, you need to have themes for your content. You need to have a long term plan if you want to serve your audience and create posts that get engagement. Create a Theme for Your Social Media Content Calendar
With that being said, here is everything you need to know about how to create the best planning calendar for your social media marketing strategy. By focusing on a specific audience, you will be able to increase your conversions once you’ve utilized the power of social media to connect with your audience. We’re going to walk you through step-by-step exactly how you can create the perfect planning tool to help increase your consistency and drive targeted traffic to your website. If you’re having a hard time posting regularly, then you need a social media content calendar.ĭon’t worry if you’re struggling to really understand what that means, or how to create one. The best way to grow your following and increase your business on social media is through regular, consistent posts. Regardless of the demographic that you serve in your business, chances are high that they are on social media of some kind. Did you know that 70% of Americans are on social media, and spend an average of two hours a day on their favorite social media websites? If your business isn’t on social media, then you’re missing out on a huge segment of the population.
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